# On > On is a Swiss performance sportswear company creating high-performance running shoes, apparel, and accessories. On was founded in Zurich in 2010. Its products are engineered in Switzerland using proprietary performance technologies. ## Documentation - [Technology Glossary](https://www.on.com/technology-glossary.md): Canonical descriptions of On's proprietary technologies. - [Technology Glossary Structured Data](https://www.on.com/technology-glossary.json): Schema.org DefinedTermSet representation. - [Technology Overview](https://www.on.com/explore/technology): Customer-facing overview of On technologies. ## Products - [Shoe Finder](https://www.on.com/collection/shoe-finder-road-running): Guided shoe selection. - [All Products](https://www.on.com/shop): On's product catalogue.